We’re looking for a Senior Designer, Concept who brings a strong point of view and a passion for idea-driven design. This role is for someone who thrives at the intersection of concept and craft—supporting the development of campaign ideas, product launch narratives, and brand expression by helping translate vision into tangible, scalable creative.
You’ll partner closely with Art Directors and cross-functional teams, functioning as a key supporting role in bringing concepts to life. While Art Directors lead the conceptual direction, you’ll help build, refine, and codify those ideas into clear, executable design systems and assets. You’ll also have opportunities to take ownership of smaller campaigns or clearly defined components of larger initiatives, applying the same level of craft and rigor.What You’ll Do:Support Concept Development Support the development of campaign and product launch ideas in partnership with Art Directors and Copywriters
Contribute thoughtful design perspectives and exploratory work that help clarify and evolve creative thinking
Translate early-stage concepts into visual directions that help define how ideas come to lifeBuild & Codify Creative Systems Partner with Art Directors to translate conceptual ideas into structured, scalable design systems
Support the development of campaign guidelines, toolkits, and visual frameworks
Help ensure ideas are not only compelling, but also clear, consistent, and executable across touchpointsExecute Across Touch pointsDevelop high-quality design work across a range of outputs, including:Product and packaging conceptsCampaign visuals and storytelling systemsOmni channel product merchandising assetsTake concepts from directional to fully realized, production-ready deliverablesMaintain a high level of craft, detail, and consistency in all executionsSupport Brand Evolution Contribute to the ongoing evolution of the Cricut brand through thoughtful design and attention to detail
Ensure all work reflects a cohesive, creative, innovative, and elevated brand voiceCollaborate & Deliver Work closely with Art Directors, Copywriters, Marketing, and Product teams to bring ideas to life
Support presentations by visualizing and refining creative directions
Own execution of smaller campaigns or clearly defined components of larger initiatives
Incorporate feedback effectively, with a focus on strengthening the work
