Reporting to the CRM Manager - Leafio, the role of a CRM Specialist is to support the development, execution, and continuous refinement of multi-channel campaigns and CRM communications that drive activation, engagement and retention. The CRM Specialist will be responsible for ensuring marketing and CRM campaigns are built, QA’d and delivered on time. This role will also analyse and report on campaign performance data to improve and optimise key metrics and campaigns. Key Responsibilities:  Delivery and Execution Work collaboratively with business stakeholders interpreting brief requirements for delivery.Work collaboratively with your team to ensure delivery expectations are clear and on time for delivery. Manage the scheduling, building, copy,  testing, and deployment of communications across the Montu Brands Lifecycle, campaigns, research and surveys.Manage delivery progress in workflow tools and team channels. Marketing Automation Configure and launch complex, data-driven journeys exercising good judgement and strong decision-making.Provide technical support and recommendations on conditional logic, segmentation and topics related to Marketing Automation tools, as well as troubleshooting issues.Assist in maintaining our CRM and Marketing Automation tools, best practices and procedures,  including data management, privacy standards and system updates.Work collaboratively with IT and tech teams on requirements and participate in solution designs and concepting.Customer Data Analysis and ReportingUtilise multiple data sources to generate insights and understand results.Utilise data to segment and target audiences effectively, personalising communications. Drive a test-and-learn culture and conduct ongoing A/B + multivariate testing and other optimisation techniques to enhance targeting strategies.Analyse campaign data to identify trends and provide insights.Report on key performance insights and propose future improvements for review.Data governance and compliance Safeguard the brand through Privacy and SPAM act compliance and best practice. Stay up to date on legislation changes and educate stakeholders.Ensure CRM initiatives adhere to Therapeutic Goods Administration (TGA) and Australian Competition and Consumer Commission (ACCC) guidelines.Capture customer consent and personal data at key stages of the customer lifecycle that assist in profiling and personalisation execute comprehensive CRM strategies, including acquisition, lifecycle, and retention initiatives.Braze Super UserBe a Braze expert, guiding internal stakeholders on platform utilisation and optimisation.Leverage Braze’s full capabilities to enhance technical performance and personalisation.Ensure that technical problems (including across platforms) are resolved efficiently, minimising any disruption to campaign execution for the CRM team.Objectives and Key Results (OKRs) Deliver on individual and set team OKRs as determined by the business 
 
