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The Field Marketing Manager Trainee is responsible for the strategy and development of lead-generating programs at Paradise Home Improvement. This role reports to and works closely with the Director of Field Marketing.
In this role, you will work in close alignment with product, sales, sales ops, data ops, and marketing to generate and nurture leads in our installation areas. . You will become an expert on the buyer personae that drive our different lines of business forward, and specialize in initiating new leads from existing business, , developing automated nurture campaigns, and optimizing existing programs and campaigns to drive results.
We're looking for someone who enjoys blending the creative and analytical sides of marketing together to drive results, and is excited to work with a small marketing team that is expanding to scale to the growing needs of the business and enable its continual growth. As a member of the Paradise Home Improvement team,, you'll get to work in a casual, fast-paced environment that encourages you to think critically, learn something new every day, and try out-of-the-box ideas. Paradise Home Improvement is a growing and dynamic business that blends an established business' profitability with a start-up culture. We're passionate about home improvement and our customers.
Collaborate with home improvement leaders in marketing, product, sales ops, data ops, and sales to develop and execute a comprehensive lead generation strategy that maximizes return on investment.normal; Design and implement creative, integrated campaigns that support assigned business units' objectives and drive awareness, growth, and pipeline for sales teams.
Develop automated nurture programs that educate buyers, maximize existing content, qualify top-of-funnel leads, and drive conversions.
Survey, analyze, and assess the effectiveness of existing programs, and collaborate with our call center and Events Marketing Specialist to optimize ongoing marketing campaigns.
Drive sales enablement and adoption of lead generation and nurturing best practices.
Develop an expert knowledge of the Paradise Home Improvement products, as well as an understanding of the competitive landscape from both a competitor and product perspective.
Analyze current investments in contact acquisition and lead generation programs, make recommendations based on best practices, and optimize spend.
Qualifications & Skills
You want to learn. You have 3-5 years of experience in marketing but you're looking for a role that teaches you something new every day and allows you to grow your exposure.
You're data-driven. You measure everything, but more importantly, you know how to figure out what works, what doesn't, and how you can apply what you've learned to demand generation programs.You're collaborative. You excel in environments where you are working as a team to achieve shared goals, successes, and failures.
You're creative. You are constantly thinking of new ways to reach new audiences in an engaging and unique way. You have no shortage of ideas with which you want to experiment.
You're good with words. You have superior written and oral communication skills, and you know how to research and write keyword-rich copy, promotions, and sales presentations.You're organized. You have proven field sales management skills. You're always up for a challenge and curious. You live for digging into data and understanding buyer behavior to know who to target and how to message to them to get them to engage with the sales team.
