The Asia Business Development and Marketing team is an ambitious and talented team that deliver best practice marketing initiatives Asia-wide. The team is a critical enabler to Turner & Townsend’s growth strategy in Asia.In line with continued business growth, we are seeking a Lead Marketing and Communications professional who will be responsible for developing and executing our marketing, communications and digital marketing plan, and subsequent initiatives Asia-wide. This role will manage the marketing budget, provide demonstrable ROI, and guide senior stakeholders to produce compelling thought leadership and insightful events.The successful candidate will demonstrate a sound understanding of marketing strategy and execution, and operate at both strategic and hands-on level. He/She must develop strong internal relationships and be comfortable challenging and leading technical professionals. The role will directly line manage 3 existing, talented marketing professionals.Key responsibilities include:Strategic planning and best practice:Develop and execute the Asia marketing and communications strategy and plan, in line with priority sectors and markets.Support priority pursuits, alongside business development and operational teams, with targeted campaigns that influences buying behaviours.Own the marketing budget Asia-wide, overseeing requests for investment and driving ROI.Be brand custodian in Asia, driving brand compliance, understanding and training.Develop best practice processes and tools to enable high quality events and thought leadership.External communications and marketingWork with Campaigns Manager for executing strategic Asia-wide marketing campaigns. This includes stakeholder management, multi-channel execution, internal communications and ROI.Support external communications activity including award submissions, media relations, social media, digital, and associated profile raising activities within Asia.Work directly with Turner & Townsend’s leadership team to provide strategic communications advice.Supervise external PR agency relationships and engagement to secure positive media coverage for agreed campaigns.Support in directing strategic-level external event, sponsorship and conference activity; implement clear strategies for priority events and conferences to drive client engagement and ROI.Internal communications:Support internal communications plans targeted at employees across different offices, segments, service lines, and functions to promote employee engagement.Work alongside the sector/segment/cost centre leads to host strategic internal conferences and events.Deliver inspiring brand-led communications content and activities to the Turner & Townsend employee audience.Reporting:Establish measurements and tracking to ensure and demonstrate the ROI of all communications activities.Establish or maintain methods that provide visibility to the Asia-wide business on upcoming activities and initiatives.Produce and/or contribute to Board reports, performance reviews and summaries, as needed.Other:Champion global/Asia programmes, deliverables and initiatives across the region.Manage/supervise performance of marketing and communications professionals within Asia.Work as part of the Asia Pacific marketing and communications function, in addition to working with global communications professionals.Work in conjunction with client and bid professionals in the Asia business generation team.
