About the RoleWe are looking for a proactive, detail-oriented and digitally savvy Marketing Executive to support CRM and integrated marketing campaigns for Carousell Luxury and LuxLexicon.Based in Kuala Lumpur, you will work closely with our Singapore-based marketing, creative, social media and operations teams to deliver customer engagement initiatives across the Carousell marketplace, e-commerce websites and other digital touchpoints.The role focuses on CRM & Customer Engagement (50%), Campaign Planning & Execution (35%), and Marketing Reporting & Operations (15%).We are looking for someone who can independently manage multi-channel CRM campaigns, coordinate marketing initiatives and effectively leverage AI tools to streamline workflows, improve productivity and enhance campaign execution. 1. CRM & Customer Engagement (50%)Plan and execute CRM campaigns across multiple customer communication channels, including email marketing, push notifications, Carousell direct messages (CarouDM) and in-app marketing messages.Manage end-to-end CRM campaign execution, including copywriting, audience segmentation, content preparation, campaign configuration, scheduling, deployment and post-campaign reporting.Execute CRM campaigns across the Carousell marketplace and Shopify e-commerce ecosystem, using platforms such as CleverTap, Klaviyo and internal campaign management tools.Build, edit, customise and troubleshoot HTML-based EDM templates, ensuring accurate content, images, CTAs, tracking links and responsive layouts.Build and maintain campaign landing pages (LEGO pages), in-app promotional banners and other relevant digital marketing touchpoints.Manage CRM communications for promotional campaigns, new arrivals, customer acquisition, customer retention and other business initiatives.Support customer lifecycle marketing initiatives, including audience segmentation, automated customer journeys, abandoned checkout and winback campaigns.Coordinate CRM campaign calendars, audience targeting, communication schedules and deployment approvals.Ensure accurate implementation of campaign tracking links, deeplinks and UTM parameters where applicable.Conduct thorough quality assurance checks across all CRM touchpoints, including copy accuracy, audience selection, promotional mechanics, URLs, visual assets, mobile responsiveness and scheduling.Monitor CRM engagement and conversion performance, identifying opportunities to improve customer communications and campaign effectiveness.Leverage AI and automation tools to streamline CRM workflows, reduce repetitive manual tasks and improve cross-channel campaign coordination.2. Campaign Planning & Execution (35%)Support the planning and execution of integrated marketing campaigns across online and offline channels.Coordinate campaign timelines, promotional mechanics, messaging and deliverables with internal stakeholders.Work closely with creative, social media and operations teams to develop campaign assets, marketing materials and customer-facing communications.Prepare creative briefs and coordinate design requests to ensure timely delivery of campaign assets.Support seasonal promotions, retail activations, livestream campaigns and other business initiatives.Maintain and update marketing calendars to ensure campaigns and communications are properly scheduled.Assist in developing campaign ideas and identifying opportunities to improve customer engagement and campaign effectiveness.Effectively leverage AI tools for campaign ideation, copywriting, content adaptation, research and A/B testing opportunities.Ensure campaigns are executed accurately, consistently and within agreed timelines.3. Marketing Reporting & Operations (15%)Prepare weekly and monthly CRM and campaign performance reports, highlighting key results, trends, insights and recommendations.Track campaign engagement, traffic and conversion metrics across relevant marketing channels.Use AI-powered tools to simplify data consolidation, streamline recurring reports and improve reporting efficiency.Identify opportunities to connect, consolidate or streamline workflows across different CRM tools and marketing platforms, collaborating with relevant technical teams where necessary.Maintain marketing trackers, reporting files, campaign documentation and standard operating procedures.Support basic website content updates, promotional checks and other marketing operational tasks.Assist with ad-hoc marketing initiatives and projects assigned by the Marketing Team
