Regional Head, Retail Media Strategic Accounts

Regional Head, Retail Media Strategic Accounts

02 May 2026
Territories, Kualalumpur 00000 Kualalumpur USA

Regional Head, Retail Media Strategic Accounts

Commercial leader to own and scale Retail Media partnerships across APAC & EU. This role combines team leadership, strategic account ownership, and revenue delivery, with a strong focus on CPG brands and agency groups. You will lead a team responsible for execution and pipeline development, while personally driving the most strategic partnerships and multi-market deals. Key Responsibilities1. Revenue Ownership & Commercial LeadershipOwn and deliver regional Retail Media revenue targets across CPG, agencies, and non-endemic partnersBuild and maintain a high-quality pipeline  with clear conversion plansLead commercial strategy for multi market deals, ensuring consistency in pricing, packaging, and deal structures 2. Team Leadership & Performance ManagementLead and develop a team of partnership managers / sales leadsSet clear targets, pipeline expectations, and performance standardsDrive accountability on execution quality, not just activityCoach the team on negotiations, deal structuring, and senior client engagement 3. Strategic Account OwnershipPersonally own and grow relationships with top regional CPGs and agency groupsLead negotiations for high-value, multi-market partnershipsBuild long-term JBPs embedding Retail Media as a core investment pillarAct as executive sponsor for key accounts 4. Agency & CPG Growth EngineUnlock agency budgets (WPP, Dentsu, Publicis, etc.) to drive incremental demandConvert top CPGs into always-on Retail Media investorsScale regional deals into structured, repeatable frameworks 5. Cross-functional & Market LeadershipPartner with local commercial and QC teams to ensure strong executionAlign with product and AdOps to scale solutions and unlock inventory 6. Operating Model & ScalabilityBuild and standardize best-in-class ways of working (pipeline management, program selling, JBPs)Improve forecasting accuracy and commercial discipline across marketsEnsure the team operates with clear ownership and prioritization

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