Business DevelopmentExecute the commercial strategy within the assigned territory.Develop and strengthen long-term relationships with industrial, academic, and research customers.Identify, qualify, and prospect new business opportunities.Build trusted relationships with decision-makers and end users.Manage sales opportunities and maintain an accurate sales pipeline using the CRM system.Technical Sales & Product DemonstrationsPromote Anton Paar's Material Characterization solutions to customers and prospects.Deliver technical presentations and commercial demonstrations.Perform application trials both at customer sites and in Anton Paar laboratories.Organize and participate in technical seminars, workshops, customer events, exhibitions, and user meetings.Sales & NegotiationPrepare customized technical and commercial proposals.Lead technical, commercial, and contractual negotiations.Manage the entire sales cycle through to order closing.Ensure customer satisfaction and long-term account development.Customer Support & Market IntelligenceProvide technical guidance and customer training on Anton Paar instruments.Monitor market trends, customer needs, and competitor activities.Share strategic market intelligence and business opportunities with headquarters.Maintain accurate customer and opportunity records within the CRM.