The RoleRepresent Peters Ice Cream's iconic portfolio within the Independent Grocery channel across South West and Western Sydney Metro, Regional NSW and the ACT. In this role, you will build and strengthen relationships with independent retailers and Multi-Site Operators (MSOs), driving distribution, sales growth and market share. You will play a key role in delivering exceptional in-store execution across your territory.Key ResponsibilitiesDrive distribution growth through sell-in of core range and NPD.Increase brand presence through shelf negotiations and in-store execution.Leverage promotional activity to drive sales and customer engagement.Demonstrate a results-driven mindset, consistently delivering against and exceeding targets.Implementation of layouts to enhance shopper appeal and category performance.Deliver accurate reporting and feedback on sales performance, customer opportunities and key field insights.The CandidateAt Creative Activation, we pride ourselves on our positive team culture and supportive working environment. We're seeking a passionate, self-motivated professional who brings energy, enthusiasm and a strong work ethic to everything they do. The ideal candidate is a natural relationship builder, values teamwork, embraces challenges and is committed to delivering outstanding results while supporting the success of their colleagues.Key selection criteriaFull-Time role 5 days per week Monday-FridayRelevant experience in FMCG field-based Sales and Merchandising role, highly favourable in Independent grocery.Strong communication and negotiation skillsExcellent time management skills and a positive attitudeAble to work autonomouslyValid drivers license and reliable carPeriodic Regional travel will be requiredAbout Peters Ice CreamPeters Ice Cream is Australia's leading ice cream manufacturer, proudly creating moments of joy for over 100 years. As a household name, Peters has been a part of Australian traditions for generations, whether it's cooling down with a Frosty Fruit on a hot summer's day or enjoying a bowl of premium ice cream with family and friends.Home to some of Australia's most iconic and loved brands, including Drumstick, Connoisseur, Peters Original, Maxibon, Frosty Fruit and Cadbury Ice Cream, Peters continues to delight consumers with quality products that create lasting memories. Joining the Peters team means representing a portfolio of brands that Australians know, trust and love.Interested?Ready to take the next step in your sales career? Join a high-performing team, work with leading brands, and make a real impact in your territory. Apply now!