Kinsey Plumbing, Heating and Air is looking for a Digital Marketing Specialist with experience in building successful campaigns and social media branding for a powerful online presence. You will play a pivotal role in building our marketing engine, driving marketing qualified leads through social-media, paid media, email marketing campaigns.
Digital Marketing Specialist Duties and Responsibilities
You will be responsible for maintaining a profitable message for the company and help with research to ensure our offerings come close to ideal price points to offer value to potential clients and help business thrive. You will be required to keep an eye on data that shows changing trends in advertising consumption and ensure that potential clients and consumers view the company’s ad projects.
Duties will include the following:
Develop and implement creative and effective digital marketing strategies to increase brand awareness, drive website traffic with an emphasis on generating leads.
Manage and allocate budget for digital marketing initiatives, and track and report on ROI for all campaigns
Monitor and analyze key metrics, including website traffic, conversion rates, and social media engagement, to identify areas for improvement and make data-driven recommendations
Monitor social media and Google Analytics
Optimize paid advertising campaigns and other tools
Measure digital traffic and report on the growth and analytics of campaigns to stakeholders
Develop projects to create content as well as publish digital marketing content online
Maintain a strong understanding of target audience and tailor digital marketing efforts to effectively reach and engage them
Conduct market research to inform campaigns, decide on appropriate placement of ads and implement email and mailer marketing campaigns
Create and maintain a content calendar for all digital platforms, ensuring timely and relevant content is published regularly
Conduct market research and competitor analysis to gain insights and inform digital marketing strategies
Continuously monitor and respond to customer reviews and feedback on digital platforms, and work to improve customer satisfaction and loyalty
Stay up-to-date with industry trends and best practices in digital marketing, and proactively identify new opportunities to differentiate itself in the market
Brainstorm and implement experiments and conversion tests
Basic graphic design skills for content creation.
Education
Bachelor’s degree in Marketing, Business, English or other fields relevant to Digital Marketing
- Proficiency in Google and Microsoft suites.
- Web Design Experience (Bonus): Familiarity with building and managing websites
Compensation and Benefits
$60k or more based on experience.
401(k) with employer matching
Dental, Health, and Life insurance
Paid time off and holidays
