Lubbock Agriculture Dealership Marketing Director (Lubbock)

Lubbock Agriculture Dealership Marketing Director (Lubbock)

06 Mar 2024
Texas, Lubbock 00000 Lubbock USA

Lubbock Agriculture Dealership Marketing Director (Lubbock)

Vacancy expired!

Wylie & Son, Inc., Corporate Offices in Lubbock, TX, is seeking a Corporate Marketing Manager. This person will promote all aspects of Wylie & Son, Inc.s business to customers, employees, and communities through advertising, news releases, direct mail, web presence, social media, retail equipment shows and communication media. This person will Manage all Company Advertising; Determine placement of advertising in available medias; Profile customers to define their operations and propensity to purchase; Capture competitive sales in the Wylie & Son, Inc. market share and aggressively campaign future business; Strategize and establish procedure to secure and maintain customers current email addresses; Communicate the customer database capabilities to management. Promote All Aspects of the Companys Business “ Work with Department Managers to plan and execute Product, Parts and Service promotions. Help develop plans for and execute Seasonal Promotions: Whole goods clearance & yearend inventory reduction sales; Service Uptime & Winter Service packages; Parts Yearend & Pre-Season sales. Work with Store Managers to plan and execute local and regional Farm Shows & Field Days Work with Store & Department Managers to plan and execute Product and Service Clinics Manage all Coop Advertising activities & Employee and Public Relations. Negotiate with media outlets to fulfill Wylie & Son, Inc.s marketing plans. Purchasing authorization needed to fulfill Wylie & Son, Inc.s marketing plans. Other nonspecific authority necessary to completely manage the above responsibilities. A Minimum of three years-experience working in a marketing related field preferably with an organization related to the manufacture or distribution of farm equipment. A working knowledge of desktop productivity and publication software and social media. Experience in negotiating vendor contracts. Strong interpersonal, instruction, communication and delegation skills are essential; Organizational, verbal and writing skills commensurate with requirements. College Degree applicable to Marketing; Physical Requirements office environment.

If you are interested in a long-term career with a growing company and a trusted equipment dealer please submit resume and application by fax, 806-763-1082. Download an application from www.wyliesprayers.com.

Competitive pay and benefits package include medical, dental, vision, life insurance, supplemental insurance, 401k, paid time off, holidays, and much more.

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