This role would be leading both the BlenderBottle® and Whiskware® brands. We launched the BlenderBottle® brand over 20 years ago and created an entire category in the process. Since then, it hasn’t stopped growing—and we didn’t stop there. We followed it up with Whiskware®, our second brand built to bring fun and function into everyday routines. Now, we're looking for the next bold leader to take the reins of both brands. As Brand Director, you’ll own the P&L, steer strategy and execution of all 4Ps, and unlock new opportunities for growth across two dynamic product lines. We’re after a savvy, collaborative leader with sharp instincts, an entrepreneurial spark, and the vision to scale category-defining brands in a fast-paced, innovation-driven environment. Responsibilities: Lead strategy and execution of brand building, innovation, commercialization of new products, and business model optimization Orchestrate annual brand plans to deliver financial and volume targets Create purpose-driven brand/channel strategies that drive significant and sustainable brand growth Understand the consumer and work with data to unlock key business insights for product innovation and marketing messaging Collaborate with cross-functional partners to assess and evaluate solutions, orchestrate annual plans, and ensure execution across 4Ps is consistent with brand foundation Partner with Sales to create compelling stories to profitably win share and distribution with key customers Partner with Product Development to build a robust innovation pipeline built on consumer insights Oversee demand planning to forecast by applying business insights 
