Join Owala’s Innovation Team to help bring brand-defining products to life — from idea to launch. As an Associate Brand Manager on this team, you’ll operate at the intersection of brand, product marketing, and product strategy, helping to translate consumer insights into product requirements, shape go-to-market strategies, and ensure every launch delivers both customer value and brand consistency.You’ll collaborate closely with Product Development, Sales, Creative, and Digital teams to define the “why,” “what,” and “how” behind each product — making sure it’s built right, positioned clearly, and launched powerfully across every channel.This is a high-impact role for someone who thrives in fast-paced, consumer-focused environments and is passionate about building thoughtful, relevant products that connect with real people.Lead go-to-market strategy, positioning, and execution for product launches across retail and DTC channelsCollaborate with Product Development to align product milestones, features, and design with consumer needs and business goalsOwn SKU planning and assortment strategy to support launch, merchandising narratives, and channel differentiationCoordinate the development of packaging, digital assets, and marketing materials in partnership with creative and product development teams.Provide training and resources for both sales and customer service to support sell-in and post-launch successAnalyze consumer insights, category trends, and product performance to inform future product decisionsAct as the voice of the consumer to product teams — and articulate product value to the consumerContribute to product roadmap conversations and help define product briefs and opportunities
