Come help lead the strategy for the BlenderBottle Brand. As a Senior Associate Brand Manager, you will help create purpose-driven brand/channel strategies and partner with experts across the 4Ps to assess, evaluate, and execute initiatives that drive business growth.Responsibilities:Uphold BlenderBottle’s premium identity and voice across all consumer touchpoints, ensuring a cohesive and purpose-driven brand experience.Drive brand-building initiatives, innovation projects, and business model improvements in collaboration with cross-functional partners to meet financial and volume goals.Collaborate with experts across Product, Price, Place, and Promotion to assess opportunities, orchestrate the annual plan, and ensure execution aligns with the brand foundation.Analyze consumer data, category trends, and competitive landscapes to uncover insights that guide product innovation, marketing messaging, and portfolio decisions.Oversee the commercialization of new product initiatives, managing timelines and deliverables to ensure successful launches that support the annual brand plan.Partner with Supply Chain to forecast demand by applying business and consumer insights, ensuring accurate inventory and availability.Coordinate with creative, digital, and retail marketing teams to deliver impactful campaigns across e-commerce, social media, retail, and experiential channels.Manage budgets, track KPIs, and evaluate campaign and product performance to optimize ROI and inform future planning.Serve as a liaison between Marketing, Product Development, and Sales, ensuring consistent brand messaging and on-time deliverables.Work with Sales to craft compelling customer stories, presentations, and tools that profitably win with key retail and distributor partners.
