Job DescriptionThe Marketing Manager is responsible for implementing a holistic marketing strategy via online and offline marketing tactics to drive revenue performance and enhance the guest experience for the property and all outlets. This position is responsible for oversight of the resorts digital presence and experiential storytelling.Develop and execute the annual resort marketing roadmap and effectively communicate performance of initiatives to key stakeholdersDeliver best-in-class digital presence for the property and all outlets through strategy and execution of experiential storytelling, content management, visual assets, merchandising and revenue-generating tacticsAct as brand guardian and liaison for overall resort brand and sub-brands ensuring brand integrity of all guest-facing messaging, collateral, content, etc.Lead the collaboration with resort operations in the development and execution of resort and outlet programmingIn partnership with property leadership and Corporate Commercial Strategy Team, develop the annual resort business plan and marketing budgetsCollaborate with property revenue team to develop and implement promotional and seasonal strategiesProvide oversight of paid media agency to ensure full delivery of scope of services and optimal performance to drive topline revenueLead weekly and ad-hoc marketing meetings with resort disciplines to align on marketing strategies and executionProvide strategic oversight of social media agency to ensure successful execution of social media and influencer marketing program; ensure all deliverables are completedWe are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com . To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/ .Skills and RequirementsA minimum five (5) years of experience in onsite resort marketing, public relations or related field required.Experience with marketing technologies and systems such as email marketing, CRM, content management, digital asset management.Experience with reporting platforms such as Google Analytics, Adobe Analytics and global brand reporting systems. nullWe are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal employment opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment without regard to race, color, ethnicity, religion,sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military oruniformed service member status, or any other status or characteristic protected by applicable laws, regulations, andordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request to HR@insightglobal.com.
