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You are thekind ofmarketer that wants to see the data, who questions every assumption andchoses an experiment over a leap of faith. Youwant to help your clients connect better with their customers. Youhave experience withTesting on Platforms like Adobe andOptimizely, andare no stranger toadvertising and CRM.
Who is Merkle Digital Experience Strategy?We find people-based insights that influence and inspire great experiences
We provide the brands ability to listen to and empathize with their customers at scale over time
We establish objective and measurable definition of great experiences
We manage the processof making experiences measurably better and materially valuable for our clients through experimentationvia Test and Learn programs
Role PurposeThe Testing & Optimization Senior Manageris responsible for developing and delivering consultative and managed services in support of a/b testing, optimization, to improve performance of experiences, like web and mobile.
The Testing & Optimization Senior Manager Manager must have strong knowledge of optimization best practices and constantly work to be a trusted advisor to the client. A solid understanding of the rapidly evolving digital marketing world, and how to use data & leading tools in the industry is critical to the success of this role. Experience in A/B and Multivariate testing is essential to this position. Your ability to assist clients in testing into personalization and maturing optimization programs into multiple channels will be the next step in continued success.
Key Responsibilities:Lead the client in making experiences measurably better and materially valuable through their test and learn program.
Manage, recommend, define, implement and coordinate marketing optimization activities, briefs, and reports.
Drive and develop the experiment process from test design, through execution and analysis.
Provide implementation guidance and administration of testing tools, such as Adobe Target, Optimizely.
Provide thought leadership on best practices related to A/B and multivariate testing and AI/ML based models.
Works with analyst to Design and deliver reports measuring KPIs, online behaviors, campaign performance, and testing results Deliver ad hoc queries and provide analytical support to stakeholders.
Merkle
fosters a diverse environment that encourages original thinking about our business and empowers us to communicate with a global world of customers.We embrace differences of opinion and diversity of thought as they help us challenge and refine our solutions. Merkle, as a best-in-class marketing agency, welcomes big ideas, and believes they can come from anywhere. This role is not eligible for visa sponsorship.All your information will be kept confidential according to EEO guidelines.