The Marketing Manager is responsible for driving the company’s marketing strategy, overseeing campaign execution, optimizing operational workflows, and ensuring alignment across marketing initiatives. This role involves managing cross-functional teams, external partners, and leveraging marketing technology to maximize efficiency and results. The ideal candidate will have a strong background in HubSpot, excellent copywriting skills, a strategic mindset, and the ability to thrive in a dynamic environment.
Key Responsibilities:
● Campaign Management & Strategy:
○ Develop and execute multi-channel marketing campaigns, including email, social media, and paid media, to drive customer acquisition, engagement, and retention.
○ Manage advertising agency relationships, ensuring alignment with brand goals and maximizing campaign performance.
○ Collaborate with cross-functional teams to create content and promotional strategies that meet business objectives.
● Marketing Operations & Workflow Optimization:
○ Design, implement, and optimize workflows in HubSpot to streamline marketing processes and improve operational efficiency.
○ Continuously analyze and enhance workflows to support scalability and alignment with company goals.
○ Use data-driven insights and analytics to recommend and implement marketing automation improvements.
● Content Creation & Management:
○ Create compelling, targeted content for email drip campaigns, ads, and landing pages to drive engagement and conversions.
○ Ensure consistency of brand messaging across all channels.
● Data Analysis & Reporting:
○ Monitor, analyze, and report on the performance of marketing campaigns, providing insights to optimize future efforts.
○ Use KPIs and metrics to track campaign effectiveness and adjust strategies accordingly.
● Team & Vendor Management:
○ Oversee relationships with external agencies and vendors, ensuring project timelines and goals are met.
○ Collaborate with internal stakeholders to align marketing efforts with overall business objectives.
Qualifications:
● Proven experience in marketing management, campaign development, and marketing automation.
● Strong proficiency in HubSpot and analytics
● Strong and creative copywriting skills.
● Ability to manage multiple projects and prioritize in a fast-paced environment.
● Excellent written and verbal communication skills.
