Cricut is looking for a Senior Marketing Manager to lead marketing journeys that inspire machine owners to return to Design Space, start projects, and build lasting creative habits.You will own lifecycle marketing for Cricut cutting machines, including Maker, Explore, and Joy, using Braze-powered channels such as email, push, SMS, in-app messaging, and paid social. Your work will drive onboarding, engagement, and reactivation, across key user cohorts: new owners, active users, lapsed users, and global audiences.This role is for a strategic, creative, data-driven marketer who can quickly become fluent in Cricut machines, Design Space, user behavior, and the moments that turn “I should make something” into “I made that.”Key ResponsibilitiesOwn the lifecycle marketing roadmap for Cricut cutting machines to increase Design Space visits and cut activity.Build and optimize Braze journeys for onboarding, inspiration, education, and reactivation.Become an expert in Cricut machines, Design Space, materials, project types, and user workflows.Use email, push, SMS, paid social, in-app messaging, banners, and pop-ups to drive engagement and cut conversion.Partner across creative, product, engineering, international, data, research, and digital marketing to execute campaigns.Work with data teams to define segments, triggers, tests, dashboards, and performance readouts.Tie marketing performance to first 7-day cuts, cuts per user, active cutters, international engagement, and campaign metrics.Document roadmaps, calendars, briefs, tests, learnings, and updates to keep teams aligned.
