The Sr. E-Commerce Marketing Manager will play a pivotal role in Cricut’s digital presence across various platforms in North America, including Amazon, Walmart & other marketplaces. We are looking for a creative individual, passionate about the crafting space, who thrives taking ownership & working in a fast-paced environment. Duties will include product page setup management, asset creation, paid search & display management, & partnering with each platform to provide the best customer shopping experience. The ideal candidate will work closely with sales, product marketing, & social media teams to harmonize our brand image across all e-commerce channels.What you’ll doLead North America marketing strategy development and tacticsManage DSP marketing agency budget and strategyCollaborate and present to Executive Team on marketing strategyFacilitate marketplace strategies on Amazon, Walmart and all marketplacesProduct page setup and management for AmazonOwn paid media strategy (On & Off-Platform) for Amazon. This includes campaign setup, optimizations, and reporting. This also includes partnering with each channel’s advertising teams for unique opportunities.Structure and own marketing plans that align with each channel’s sales growth goalsCreation and management of brand store contentCreation of custom carousel images, enhanced content (Basic and Premium A+), and other digital assetsExperiment with all marketing/advertising tactics Amazon has to offer (Content A/B Testing, Email Campaigns, Brand Posts, etc.)Owning and launching media strategies for up-and-coming e-commerce platformsPartnering closely with internal teams to manage the catalog lifecycle, lead successful product launches, and ensure Cricut’s image is harmonized across all e-commerce platforms
