As the Senior Marketing Manager, Lifecycle, you’ll own the lifecycle of a new machine owner for the first 30 days after they plug in their new machine. You’ll use email, push, in‑app, SMS, and paid social channels to deliver timely personalized messages which drive education, creativity, and making. Your mission: accelerate machine adoption and maximize project output in the first 30 days to cultivate lasting user engagement.What You’ll DoDefine the strategic framework + metrics for measuring our ability to bring users into the app and complete projectsDevelop lifecycle campaigns across multiple channels (i.e. email, push, in-app ads, SMS) which excite, educate, and inspire the user to makeWork cross-functionally with engagement stakeholders, product leads, and UXR team to define opportunities and roadmapWork cross-functionally with product, engineering, creative and digital marketing teams to build omni-channel journeys in BrazeFoster strong relationships with our data team to measure and optimize every touchpoint of the onboarding journeyDefine sub-segments of onboarders to target with personalized journeysWork cross-functionally with ML and AI teams to build personalized recommendations into different touchpoints within the user journeyWhy Join UsBe instrumental in shaping Cricut’s lifecycle marketing strategy, influencing millions of creative experiences.Work cross-functionally—from product to analytics and creative—in a collaborative environment.Own real, measurable growth in product usage, retention, and long‑term mobile engagement.
