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Company Description
Polli Construction has been a leading construction company serving Chittenden county and the surrounding areas for over 30 years. We are seeking an experienced Marketing Manager to join our team and lead our marketing program.
Role Description
This is a full-time on-site role for a Marketing Manager. The Marketing Manager will play a pivotal role in shaping our brand image, enhancing our market presence, and driving business growth. You will be responsible for developing and implementing marketing strategies and materials, managing our marketing budget, and ensuring that our marketing efforts align with our company's goals and values.
Key Responsibilities:
Marketing Strategy: Develop and execute an annual marketing plan that aligns with our business objectives, including defining target audiences and identifying growth opportunities.
Budget Management: Responsible for managing and optimizing the annual marketing budget to maximize ROI.
Campaign Coordination: Plan, coordinate, and execute marketing campaigns across various channels, ensuring consistent messaging and branding. Create and update marketing materials, including brochures and promotional materials.
Online Presence: Maintain and update our websites, manage online advertising efforts, and oversee our SEO strategy. Monitor and manage our company profile on review sites (i.e. Google, Yelp, etc.).
Social Media Management: Develop and manage social media content and engagement strategies to increase our online presence and engage with our audience.
Event Management: Organize and manage company events, including trade shows, seminars, and community outreach activities.
Client Engagement: Work with Client Advocate Team to address inquiries, concerns, and feedback to ensure exceptional client experiences throughout ongoing projects.
Qualifications:
Proven experience in marketing management, preferably in the construction or related industry.
Strong understanding of digital marketing, SEO, and social media platforms.
Graphic design experience.
Excellent communication and interpersonal skills.
Creative thinker with the ability to develop innovative marketing strategies.
Budget management experience and proficiency in marketing analytics.
