Sr. Marketing Specialist

Sr. Marketing Specialist

Vacancy expired!

We are currently seeking a Senior Marketing Specialist for a full-time, permanent role located in Alexandria, VA.
We are looking for someone who has an intense understanding of audience insights and behaviors as well as marketing technology and enablement tools. This role requires someone with strong marketing storytelling, reporting and optimization, and expertise in Marketo, Salesforce (Integration Studio, Community Cloud, etc.), and Google Analytics.

• Deployment expert of integrated marketing plan – digital and traditional
• Drives loyalty and preference with audience creating high CLV
• Write marketing plans and marketing collateral, such as emails, banner ads, direct mailers, call scripts, etc., that drives the audience to action – click, buy, etc.
• Execute member acquisition, retention and engagement strategy for this segment
• Operationalize audience-centricity model and partner with analytics to constantly monitor and optimize engagement and experience
• Analyze and translate data into clear insights and actionable recommendations
• Manage marketing automation campaigns and operations throughout the customer lifecycle
• Drive continued innovation in evolving marketing programs to most effectively engage audience segment
• Develops a deep understanding of target audiences
• Adoption and expertise in marketing technology, automation, personalization, and customization tools and tracking including Marketo, Salesforce, Interactive Studio, Community Cloud, Cobalt and more
• Understanding of tactical implementation against budget
• Analyze data to identify key drivers, mechanics and associated dependencies for driving conversion, product adoption, retention, and cross-sell
• Bundling, product adoption and revenue growth across events, learning systems, certification, and other product categories
• Lead across execution and tactics initiatives
• Project management of integrated campaigns

• Bachelor’s degree or equivalent relevant experience is required
• At least 5 years of progressively complex experience in marketing
• Expertise in email copywriting, using messaging to convert
• Expertise in marketing reporting- pulling data, analysis, and optimization recommendations
• Experience with Marketo, Salesforce and marketing automation
• Deep understanding of content marketing tailored for audience segments – ability to apply consumer insights to improve campaigns (copywriting, targeting, delivery and performance)
• Customer lifecycle marketing including demand generation manager, product sales, and using content to convert
• Strong problem-solving skills
• Marketing automation
• High level of responsiveness and ability to adapt to change
• Experience with digital tools to generate, capture, nurture, track and report on leads, conversions, and ROI
• SEO/SEM, Digital marketing, paid media, email marketing, co-branded/white label marketing
• Strong attention to detail
• Lead with bold purpose while collaborating fiercely with a high-degree of accountability
• Appetite to innovate, fail-fast, and be smart & curious
• Preferred certification in Marketo, certification in Salesforce, Google Analytics Certification
• Must be able to perform essential duties satisfactorily with reasonable accommodations.