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VP or Director of Growth & Marketing for Sports AI Start-Up
Sparrow is a startup that uses artificial intelligence (AI) and computer vision to help athletes improve. We are seeking a VP or Director of Growth & Marketing for our upcoming launch in the App store to help accelerate user adoption right out of the gate.
As our VP or Director of Growth & Marketing, you will be responsible for defining our growth strategies, coordinating and executing growth plans, and optimizing our user acquisition. The role is part marketing, part strategy, part core team member, all with a focus on growth as you will own the flow of users into the product.
Requirements:
Bachelor's degree or equivalent practical experience.
3+ years owning all aspects of marketing or growth for the initial launch of a successful, consumer-oriented app.
Rigor developing and ensuring correct implementation of measurement plans for all growth campaigns
Resourcefulness is essential: You have a self-starting entrepreneurial mentality, and you value rapid execution with continual iteration.
Must be ok working remotely
Responsibilities:
Finding and formulating creative, unconventional, and cost effective channels to build a user base and grow the business.
Creating and executing on channel strategies, marketing campaigns, and experimenting with different growth methods.
Identifying new channels to test, running tests and finding ways to optimize all of the channels.
Experimenting with and iterating on your own ideas to find effective ways to expand the user base.
Working closely with the Co-Founders and CEO (+ product & engineering teams), to build viral growth loops to shape the product to self-grow.
Discovering and defining the company’s data/analytics practices.
Actively communicating and presenting your ideas clearly and succinctly, while remaining open to feedback.
Sharing knowledge and providing visibility into marketing learnings for gearing the entire team towards a growth mindset.
To apply, please respond with specific information regarding your experience launching a successful consumer app, plus your resume.
$100k - $180k + Full Benefits & Equity
