HOW YOU WILL MAKE AN IMPACTPlan and execute multi-channel marketing campaigns (digital, social, web, email, PR) with measurable business impactDevelop and implement the social media presence and influencer strategy for the region including owned and paid elementsTranslate global Continental brand strategies into locally relevant messaging for Americas marketsCreate and drive high-quality content (web, campaigns, videos, case studies, sales enablement tools)Support product launches and go-to-market initiatives in close partnership with sales, e-commerce and product managementAct as the key marketing partner to regional sales teams and collaborate with global marketing counterpartsManage external agencies and creative partners to deliver impactful outputSupport trade shows and events with engaging pre- and post-event communicationEstablish effective KPI reporting enabling data driven decision making 
