Sr. SEO Manager, Games Lead Generation

Sr. SEO Manager, Games Lead Generation

02 Nov 2022
Washington, Bellevue, 98004 Bellevue USA

Sr. SEO Manager, Games Lead Generation

Bellevue, WA, USASr. SEO Manager, Games Lead GenerationLocationBellevue, WA, USADepartmentMarketing & CommunicationsRequisition IDJOBREQ-214850Role descriptionThe opportunityUnity is looking for a Senior SEO Manager that can come in and help us define, manage, and complete a comprehensive SEO strategy for our Games division. You will likely be an individual passionate about B2B ABM lead generation. In this role, you will be responsible for defining requirements and tasks associated with SEO that will be performed by cross-functional marketing and web development teams!While we’ve done a lot of work on our SEO strategy, we have a long way to go and many improvements to make. You will be tasked with leading this charge and ensuring that you define what phenomenal looks like. If you’re a strong self-starter that can drive an agenda and ensure that the work gets done, then read on!What you’ll be doingManage the SEO user journey across all parts of the sales funnel, while crafting strategic SEO planning documents, reports, project plans, website analyses and recommendations for new content and site architecture

Perform keyword research in coordination with various teams on their business objectives to optimize existing content and uncover new opportunities

Work closely with our content marketing teams for SEO optimized website pages

Provide an overall SEO strategy as well as tactics per product and project

Communicate a clear POV per project that aligns with business and project goals

What we’re looking forSolid understanding of Search Engine Optimization (SEO) process and tools in addition to experience with keywords, metatags

Familiar with lead generation and lead nurturing software like Eloqua, and how to demonstrate SEO to generate an increase in organic leads

Experience working with a CMS and building/coordinating content in multiple CMS environments (Drupal or similar)

Knowledge of HTML/CSS, XML, GTM, Schema Markup a plus

Experience with Google Analytics, GSC and Google Data Studio Dashboards

You might also haveExcellent interpersonal skills and ability to collaborate with cross functional teams with strong project management skills

Ability to improve processes, drive tactics, and deliver results to meet goals

Life at UnityUnity (NYSE: U) is the world’s leading platform for creating and operating real-time 3D (RT3D) content. Creators, ranging from game developers to artists, architects, automotive designers, filmmakers, and others, use Unity to make their imaginations come to life. Unity’s platform provides a comprehensive set of software solutions to create, run and monetize interactive, real-time 2D and 3D content for mobile phones, tablets, PCs, consoles, and augmented and virtual reality devices.Unity is at the forefront of development by working alongside partners to ensure optimized support for the latest releases and platforms. Apps developed by Unity creators were downloaded more than five billion times per month in 2020. For more information, please visit www.unity.com .Unity is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. Therefore, we provide employment opportunities without regard to age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable law. If there are preparations or accommodations we can make to help ensure you have a comfortable and positive interview experience, please let us know.Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.Headhunters and recruitment agencies may not submit resumes/CVs through this Web site or directly to managers. Unity does not accept unsolicited headhunter and agency resumes. Unity will not pay fees to any third-party agency or company that does not have a signed agreement with Unity.#LI-EP1

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