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Develop overarching business and brand strategies, and a creative platform that communicates a compelling value proposition for current and prospective customers
Oversee product marketing to deliver unique and compelling messages tailored for the target market
Manage third party vendor relationships (trade organization, PR, agency etc.)
Implement a global channel marketing program reflecting the needs of our customers, partners, and sales teams
Develop and execute on end-to-end event marketing for customer events, summits, tradeshows and user group meetings
Oversee the company’s public relations activities through a variety of media both offline and online; Serve as an external spokesperson for the company, as appropriate
Lead the company’s customer relationship efforts by representing and evangelizing the voice of the consumer/market in all facets of the organization and via multiple channels, including collateral, events, customer advocacy initiatives, etc.
Develop and execute industry marketing programs for vertical industries, alliance partners and trade organizations
Work with product marketing, field sales and consulting services and channels to launch GTM marketing plans for partner enablement, including supporting marketing materials and content and thought leadership
Support social media strategy through value-added industry/functional content creation and by communicating with industry leading bloggers and other influencers
Accelerate company brand awareness through press, website, blog, social media, trade journals and paid media channels
10+ years of marketing experience.
5+ years of recent and significant experience in a marketing leadership position at a high-growth start-up
Marketing expertise spanning various sub-disciplines including channel, branding, market research, strategic planning, advertising and promotions, social media, partner and field marketing
Possess a strong quantitative, ROI-driven approach to marketing; adept at leveraging the voice of the customer to identify critical messaging and brand attributes that lead to product differentiation or buying decisions
Expert in web and social media strategy with a demonstrated track record
Demonstrated effectiveness in holding conversations with customers, customer evangelism, and customer-focused product promotion
Demonstrated ability to see the big picture and provide useful advice and input across the company
Ability to lead in an environment of constant change
Demonstrated ability to effectively collaborate across an organization to ensure that the company is functioning optimally in relationships with current and prospective customers and partners
Demonstrated track record for generating overall awareness and visibility through innovative and highly cost-effective brand development, marketing communications
Experience with Salesforce.com, and/or other CRM systems, as well as with Marketing Automation tools such as Marketo highly desirable
Track record of managing analyst relationships
RoundGlass was built on the vision that wellbeing should be at the very center of our life journey. We are not only reimagining how the world experiences wellbeing, but how companies (like our own) support the wellbeing of their people.
We’re a group of talented, socially-conscious, gritty, innovators using technology and human energy to create a vibrant wellness ecosystem. Together, we’ve built an amazing community and we are always looking for people who share our passion.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. RoundGlass will provide reasonable accommodation to individuals with disabilities who need assistance applying for a job. Please contact recruiting@round.glass for more information.
We rely on legitimate interest as a legal basis for processing personal information under the GDPR for purposes of recruitment and applications for employment.
