Sr. Digital Marketing Manager

Sr. Digital Marketing Manager

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Job Description

Our Client in Washington, DC is seeking a Sr. Digital Marketing Director who will be responsible in developing and driving the strategy and direction of our Client's expanding digital and social media platforms for a complex mix of cultures, languages, generations, demographics, and needs among our priority audiences: agency clients of theirs, media affiliates and the Hispanic public .

The Senior Director will inspire, motivate, and mentor a growing team to execute, analyze, and optimize multi-channel strategies and best practices that maximize acquisition, retention, and growth for our influencers and brands.

• Strategy Develop and manage digital and social campaign strategies from briefing to final reporting.
• Quantifiable Goals achieve metrics-driven quarterly and annual goals on acquisition, retention and engagement, analyzing qualitative and quantitative data, metrics, analytics, KPIs etc. and adjust strategy based on performance.
• Branding strengthen and unify brands for influencer personalities and channels (social media, website, mobile app), as well as our client/sponsor-facing Client corporate marketing platforms, to amplify brand equity and visibility.
• Marketing lead staff to develop marketing and promotions campaigns. Plans and executes digital marketing campaigns that includes (but is not limited to) all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns with focus on organic strategies and limited paid budgets.
• Content amplify content that engages priority audiences, measuring and reporting on the performance of all digital marketing campaigns to optimize the performance of initiatives.
• Leadership brainstorm new and creative strategies that support future organizational, client offerings, public reach and brand growth.

Qualifications

• 12+ years experience in social/digital marketing including 7+ years in a supervisory role, with proven examples of strategies developed for well-known brands that can show growth of social media channels, mobile apps and websites.
• Track record of managing a culturally diverse digital strategy team.
• Expert knowledge of tools to analyze data and use analytics to determine how well a company's marketing performance, and how to apply data to optimize performance, including mastery of social listening tools.
• Experience working on Public Health and at risk populations accounts is a plus.

• Fully bilingual in Spanish and in English, with native Spanish-language proficiency (preferred but not exclusive) with superior writing and verbal skills in both Spanish and English.
• Tech savvy, including current platforms most effective in reaching US Spanish-preferring and bilingual/bicultural (Millennial/Gen Z) audiences.
• Minimum of a BA/BS degree in Marketing, Business or any related field.
• Passion for or experience in US Hispanic/Latinx issues.
• Superior organization and exceptional attention to detail. Self-starter, proactive, able to work independently and in team settings.
• Be able to foster an environment that encourages risk-taking, innovation and creativity.
• Proven ability to independently manage multiple priorities in a fast paced and deadline driven environment, with highest quality and quantitative outputs.

Additional Information

Bloomforth LLC.is an Equal Opportunity/Affirmative Action employer. All qualified candidates will receive consideration for employment without regard to disability, protected veteran status, race, color, religious creed, national origin, citizenship, marital status, sex, sexual orientation/gender identity, age or genetic information.