The RoleAs Vice President of Marketing, you will own Health Evolution's brand voice and marketing engine, including building the strategy, campaigns, and infrastructure that make our Summits, Exchanges, Hubs, Networks, and Forum unmissable to the most influential leaders in health care.Reporting to the Executive Vice President of Marketing & Operations, this is a high-visibility role that blends data-driven strategy, brand, media, and communications leadership, and hands-on campaign execution. You will partner closely with the Executive Chairman, Commercial, Product/Experience, and Partnerships teams to ensure marketing amplifies every stage of the member journey, and you will bring AI-enabled ways of working into how the team plans, creates, and measures its impact.ResponsibilitiesMarketing Strategy & DataDevelop and own Health Evolution's integrated marketing strategy, from brand, demand generation, to member engagement, all aligned to organizational growth and retention goalsBuild a measurement and analytics framework that connects marketing activity to pipeline, membership growth, event utilization, and renewalUse data to continuously refine strategy and prove ROI to executive leadershipSet the marketing roadmap and prioritize initiatives against clear KPIsBrand, PR, Media & CommunicationsLead the positioning, messaging, and go-to-market planning for Health Evolution's brand and major conveningsDirect PR strategy and execution, including launch campaigns that elevate Health Evolution's voice in health care media and industry conversationsCurate brand narrative and creative standards that hold up to a C-suite audienceServe as a key media contact, building relationships with health care trade and business press to secure coverage and manage inbound press inquiriesOversee internal and external communications, including executive and member communications, ensuring consistent messaging across all channelsSocial & Digital MarketingArchitect always-on and campaign-specific social media strategy and frameworks across channels, tailored to an executive and highly credentialed audienceOversee content, paid, and organic programs that build reach without diluting brand credibilityAI-Enabled MarketingChampion the practical use of AI across the marketing function — content development, personalization, campaign optimization, and workflow efficiencyScale output and sharpen targeting without sacrificing quality or voiceTeam & Cross-Functional LeadershipRecruit, develop, and lead a high-performing marketing and communications teamPartner closely with Product/Experience, Commercial, and Operations teams to ensure marketing amplifies the member journey, from awareness and recruitment through onboarding, engagement, and renewalOwn the marketing budget, agency and vendor relationships, and prioritization across competing initiatives 
