Specialist, Activism and Outreach

Specialist, Activism and Outreach

21 Aug 2026
Washington, Washingtondc 00000 Washingtondc USA

Specialist, Activism and Outreach

Major FunctionThe Activism and Outreach Specialist key responsibilities will include administration of WWF's premier activism vehicle, the Panda Ambassador Program, as well as engaging a broader set of WWF activists in conservation advocacy. Working under the Manager's guidance, this role will drive meaningful engagement with WWF's campaigns and initiatives.The Specialist will play a central role in the day-to-day functioning of the Panda Ambassador Program, with a focus on recruitment, onboarding, project coordination, and leadership development. The Specialist will develop resources and strategies that empower Ambassadors, align their efforts with WWF’s broader campaigns, and elevate their stories. The Specialist will also more broadly support key Activism and Outreach functions and initiatives outside the Panda Ambassador program.Key Responsibilities:Panda Ambassador Program ManagementLead the day-to-day administration of the Panda Ambassador Program, including recruitment, candidate vetting, onboarding, and advising on projects.Develop and implement recruitment strategies to target high-engagement candidates.Coordinate and develop resources (e.g., toolkits, project templates, educational materials) to support Ambassadors’ projects and engagement, using tools like Airtable and Canva.Lead monthly Panda Ambassador calls, fostering community engagement through updates, shout-outs, and challenges.Consistently drive engagement in the Panda Ambassador online community platform.Ensure Ambassador activities align with broader campaign narratives.Activism & Outreach SupportResearch and recommend best practices and emergent technologies, tools, and tactics. Support the planning and execution of major Activism & Outreach events like WWF’s annual Lobby Day, panel discussions with experts, and mobilizations. Manage annual Youth Conservation Leadership Award application and review process and awardee engagements throughout the year.Coordinate and implement WWF's activism social media strategy, creating content, scheduling posts and collaborating with other organization channels on the @WWFAct Instagram account.Track and report on key engagement metrics, providing data-driven insights to improve program effectiveness.Perform other duties as needed. 

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