The Vice President Marketing will lead the strategy, design, and communication of the performance marketing plan. Working in conjunction with the CSO and COO the DVP Marketing will lead BDA’s efforts to build a modern marketing platform/martech stack to increase customer engagement and optimization of the customer experience across strategic business units.
We are looking for someone:
Who is experienced in conceiving and communicating the details of a marketing plan that is directly tied to the budget and objectives and measured through the monitoring of key results.
With the leadership, coaching and interpersonal skills to build an internal team that can partner across key departments to achieve success together.
That possesses strong presentation and written communication skills.
With B2B category experience in indirect marketing procurement.
With proven work experience as a VP/Director Marketing
Who has a solid understanding of digital marketing, event marketing, brand marketing, and product marketing.
That has experience managing promotional campaigns from end-to-end.
Who has the strength and discipline to maintain focus on objectives in an environment where the urgent continually challenge the important.
Who has worked in a creative field or function such as design, advertising, PR, corporate merchandising.
We are ideally looking for a B2B marketing leader with the experience and skills to develop the following:
BDA Unified Customer View
establish data connections across platforms to better understand customer behavior and implement direct marketing
one source of truth for CLTV, CAC, activity, loyalty (NPS), consumption.
Corporate Communications Plan
monthly business updates via video conference
enterprise client meetings
M&A messaging strategy and day one integration with HR
Design and Implement BDA Marketing Dashboard
using Databox, build live metrics dashboard from data sources such as MailChimp, CRM, BrandShop, AirTable, etc.
Instill a Culture of OKRs within the Marketing Team
plan and implement the budget for the greatest ROI based upon pre-established OKRs in the above areas of marketing concentration.
The DVP Marketing at BDA should possess the following:
YOUR EXPERIENCE: Basic Qualifications
Education: Bachelor's degree, or other 4-year university degree
Work Experience: Minimum of 15 years of B2B marketing experience with some indirect marketing procurement preferred
SET YOURSELF APART: Preferred Skills
Proven track record leading teams in a highly entrepreneurial organization
Experience working with and managing multiple senior stakeholders
Excited by pop-culture, trends, fashion, and technology
A strong coach, innovator and inspirational leader
Authentic desire to work hard, learn fast, generate ideas and make things happen with respect and integrity
Managed and succeeded through rapid growth environments
Proven relationship builder
Assertive, articulate and agile work style
Ability to work as part of a global team
Ability to manage and orchestrate a team
Business savvy and demonstrated experience of flexibility and agility in a family business
Demonstrated leadership in a professional setting
Demonstrated teamwork and collaboration in a professional setting
Any travel involved? Occasionally
Any financial/budgetary responsibility? Yes
Strategic planning responsibilities? Yes
Number of staff reporting to this position. 6