PowerA is a leading third party gaming accessory brand, and one of the fasting growing companies in the industry. We’re made up of many unique individuals who come together for one purpose: to build the most innovative accessories for the world’s most popular interactive entertainment platforms. We partner with industry giants such as Microsoft, Sony, Nintendo, Apple, Disney, Activision, Ubisoft and more. You can find our products at most major retailers in North America, Europe, Australia and Latin America.
Parent company for PowerA, BDA brings the world’s biggest brands to life through promotional merchandise. Fortune 500 companies come to us looking to connect with their consumers on an emotional level. We create three-dimensional advertising that people invite into their homes, offices, cars and classrooms. We let people see, touch, feel, own and interact with a brand in a way no other marketing permits. It’s what we like to call the Power of Merchandise.
As Marketing Communications Manager for PowerA, you’ll be at the forefront of PR, Social Media, and Events in one of the most exciting global entertainment industries. Your communication skills paired with community management will help drive awareness, advocacy, and followership for one of the largest video game accessory brands in the world. You’ll take charge of strategy and execution, manage various agency services, and ensure our messages are getting out in the most impactful ways possible. If you are passionate about people, love talking about tech and / or gaming, and thrive in a fast-paced environment, this may be the right role for you
Manage day-to-day responsibilities for PowerA social media channels – Facebook, Twitter, Instagram, and Youtube. Nurture positive engagement, community, and growth across all channels.
Manage PR and Social Media agencies. Drive maximum ROI.
Manage paid social campaigns and budget.
Develop annual plans to support product launches and other key beats.
Create short and long term strategies in responsible areas and lead execution of the brand vision.
Manage all aspects of event participation. Both industry and consumer facing events such as CES, Destination PlayStation, E3, GameStop Expo, PAX, PEPCOM, etc.
Responsible for defining and hitting KPIs for Social Media, PR, and Events.
Partner with internal and external teams to maximize PowerA presence on any opportunities involving PR and social.
Manage and drive growth for PowerA influencer programs.
Develop relationships with key media and social influencers creating a strong list of “friendlies” for outreach initiatives.
Develop and maintain monthly performance dashboards to track against KPIs.
Own budget for aforementioned responsibilities and ensure efficient spend.
Requirements and characteristics:
7+ years marketing experience or equivalent in a related field.
BA degree required, marketing or communications emphasis is a plus.
Experience working in video game, tech, and/or consumer electronics industries required.
Familiarity with Xbox, Playstation and Nintendo brands a plus.
Experience managing multiple agencies at once.
Display a clear understanding of PR crisis response protocols.
Ability to work under tight deadlines.
Ability to manage projects across multiple departments and stakeholders.
Strong multi-tasking skills combined with a “get it done” attitude.
Solid understanding of how to manage budgets and spend.
Display excellent written and verbal communication skills.
Proficiency in MS Office suite.
Strong presentation skills with exceptional proficiency in PowerPoint is required.
Analytical, with an understanding of how to use data to drive performance.
Must be able to travel internationally. Up to 25% travel per year.