JOB REQUIREMENTS: Looking for a company who values your skills, respects
your contributions, and gives you the tools to thrive? With more than
145 years as a family-owned business, we\'ve built a reputation as one
of the best mechanical and fire protection contractors in the country.
We pride ourselves on delivering unmatched quality and innovation while
providing you with job stability, opportunities for career progression,
and support. We have an exciting opportunity for aDigital Marketing
Specialist located in Appleton, WI. How You Will Contribute: Optimize
SEO and PPC Campaigns: Work with our agency partner to plan, optimize,
test, measure, and report on campaign activity and results while
partnering with our business units on their market needs and content
development to drive engagement. Develop and Execute Email Campaigns:
Create engaging and nurturing email marketing campaigns to drive lead
acquisition and cross-selling of our products and services, analyze
performance metrics to optimize results, and implement segmentation and
personalization strategies. Implement Marketing Automation: Execute a
marketing automation approach in alignment with business objectives
while identifying opportunities to improve efficiency and
effectiveness.Manage marketing platforms, including MS Dynamics 365 and
Act-On, ensuring proper integration and data integrity. Lead Management
and Collaboration: Implement lead scoring and segmentation to prioritize
and qualify leads, collaborate with sales teams for seamless handoff and
follow-up, and manage list acquisition, behavior-based segmentation,
email deliverability, anddatabase hygiene. Data Analysis and Continuous
Improvement: Monitor and analyze marketing automation performance
metrics, make data-driven decisions to improve campaign effectiveness,
conduct A/B testing to optimize workflows, and serve as the go-to
resource for marketing automation-related inquiries and project planning
for internal sales teams. What You Need to Qualify: Bachelor\'s Degree
with at least 5 years of experience in digital marketing. Proven track
record in paid/organicSEO and PPC strategy & planning, email marketing
nurture, cross-selling, andlead management campaigns.
Software/application proficiency in CRM, marketing automation, and
Google Analytics. Highly organized, detail-oriented, and strong
planning, execution, and time management skills. Positive energyand a
growth mindset, including a strong ability to empathize and look at
problems from many angles. Demonstrated ability to work with multiple
stakeholders and manage competing priorities. Passion for leading
projects end-to-end and implementing change. What\'s in it for you? At
Ahern, we understand that life is more than just work-and we\'re
committed to supporting our employees in every aspect of their For
full info follow application link. Ahern is an Affirmative Action /
Equal Opportunity Employer and encourages veterans, women, minorities,
and disabled to apply. APPLICATION INSTRUCTIONS: Apply
Online: ipc.us/t/947B6BDADD694BAB
