JOB REQUIREMENTS: Who We Are Singlewire Software is the developer of
InformaCast, a leading emergency notification platform and Visitor
Aware, a best in class visitor management system. Our software is used
by more than 6,000 organizations around the world, including leaders in
healthcare, manufacturing, education and other fields. We strive to keep
people safe and informed, everywhere, every time. The Opportunity We are
seeking an experienced and driven Marketing Director to lead and elevate
our marketing efforts. This pivotal role will define and execute our
channel marketing strategy as well as oversee the strategy for event
marketing and campaign management. They will ensure alignment with our
overall business objectives to drive revenue growth. The job
responsibilities include: Channel Marketing: Develop and execute a
comprehensive channel marketing strategy to maximize partner engagement,
sales enablement, and revenue generation. Cultivate and strengthen
relationships with key channel partners, fostering collaboration and
mutual success. Provide strategic direction and support for partner
marketing initiatives, including co-branded campaigns, collateral
development, and training programs. Create and refresh co-marketing
materials (e.g., sales collateral, presentations) tailored to partner
needs. Conduct regular meetings and training sessions with partners to
align marketing efforts and provide ongoing support. Event Marketing:
Define and implement a strategic vision for event marketing,
encompassing both in-person trade shows and virtual events (webinars,
online conferences). Oversee the planning, execution, and post-event
analysis of all marketing events, ensuring alignment with marketing
goals and budget. Identify and secure participation in key industry
events that maximize brand visibility and lead generation opportunities.
Collaborate with internal teams and external vendors to deliver
impactful and engaging event experiences. Brand Awareness and Lead
Generation: Provide strategic direction and leadership for all marketing
campaigns, ensuring alignment with business objectives, target audience
needs, and brand messaging. Oversee the development and execution of
integrated marketing campaigns across various channels (digital, email,
content) to drive lead generation, nurture prospects, and support sales
enablement. Oversee email marketing initiatives, providing guidance on
segmentation, automation, and performance optimization to maximize
engagement and conversion. Collaborate with the sales team to ensure
marketing campaigns effectively support their needs For full info
follow application link. Singlewire Software LLC is an equal opportunity
employer. All qualified applicants will receive consideration for
employment without regard to race, religion, color, national origin,
sex, gender identity, sexual orientation, age, status as a protected
veteran, among other things, or status as a qualified individual with
disability. APPLICATION INSTRUCTIONS: Apply Online:
ipc.us/t/E850B5CC38954229
