The ideal candidate for a Communications Specialist would be able to do the following:Strategic Planning & CollaborationDevelop and implement communication plans aligned with corporate priorities and marketing objectives.Maintain a dynamic content calendar for internal and external channels, including newsletters, announcements, press releases, social media, and paid media.Collaborate closely with the marketing team to deliver integrated campaigns and creative assets.Internal CommunicationsProvide strong support for executive communication, including leadership messages, presentations, and visibility across channels.Advise leadership on communication strategy for key initiatives and change management. Create templates and toolkits to empower leaders.Create engaging content for intranet, employee newsletters, and leadership messaging and presentations.Support change management initiatives with clear, actionable communication strategies.Serve as a core member of the Corporate Social Responsibility Committee, leading related communications and the annual report.Support facility tours messaging and coordination.Demand Generation ContentCollaborate with marketing teams to produce blogs, email campaigns, and social media content.Support webinars, video scripts, and thought leadership pieces.Advertising, Media Planning & Public RelationsAssist in planning and executing paid campaigns across traditional and digital channels.Draft and approve press releases, support media outreach, and coordinate interviews.Monitor media coverage and prepare performance reports.Partner with the outside agency on advertising and PR initiatives, maintaining a strong relationship and vendor performance.Brand Consistency & Creative CollaborationWork with creative teams to ensure messaging aligns with brand standards.Elevate corporate materials and templates for internal and external use.Performance Metrics & ReportingTrack internal engagement metrics, campaign performance, media coverage and sentiment analysis, and ROI on advertising spend.Leverage analytics to refine communication strategies and report on outcomes.Provide insights and recommendations for continuous improvement.Crisis CommunicationMaintain and update crisis communication plans and guide execution when necessary.
