The ideal candidate for an Integrated Marketing Manager would be able to do the following:Leadership & Team DevelopmentLead and mentor the communication and digital team members, providing direction, coaching, and career development.Oversee workload management and campaign prioritization, ensuring requests (via Jira or other intake systems) are resourced effectively.Foster a collaborative and high-performance culture within the brand & demand team.Brand & Communications LeadershipManage corporate brand positioning, messaging, and storytelling across channels.Lead internal and external communications, PR, social media, and executive communications.Manage and develop thought leadership content (case studies, whitepapers, blog, video) to position the company as an industry leader.Ensure brand standards are consistently applied across channels, including: tradeshows, campaigns, digital platforms, and internal materials.Demand Generation & CampaignsDesign and execute integrated, multi-channel campaigns that drive awareness and qualified demand.Partner with Product Marketing to align messaging, launches, and innovation stories to customer needs and personas.Support digital demand generation efforts led by digital marketing and the agency (SEO, paid search, display, social, retargeting, email marketing).Collaborate with Sales to ensure campaigns support lead generation, nurturing, and ABM initiatives.Performance, Analytics & OptimizationDefine and track KPIs for brand awareness, campaign performance, and lead generation.Collaborate with the team to build dashboards and measure ROI across channels.Continuously test and optimize campaigns for higher engagement and conversion.Cross-Functional CollaborationPartner closely with Product Marketing Manager and the team to connect product positioning with campaigns and communications.Work with the Tradeshow Manager to integrate event strategy into brand & demand campaigns.Collaborate with cross-functional team members to align marketing efforts with business objectives. 
