As a TRUEWERK Brand Field Representative, you’ll own in-store execution and retail performance across your territory, working closely with retail teams and customers to build brand awareness and drive sell-through. You’ll ensure a consistent and compelling brand experience across retail partners while gathering insights that inform wholesale strategy and brand growth. Interest in the skilled trades and a passion for performance workwear are key to success in this role. This position is ideal for someone who is passionate about storytelling, thrives in a dynamic retail environment, loves travel, and enjoys building relationships that drive brand loyalty and customer engagement.This is a field-based role requiring up to 75% travel across Wisconsin, Minnesota, Illinois, Iowa, and Michigan, with periodic travel to TRUEWERK’s Denver headquarters for seasonal launches. ROLE & RESPONSIBILITIESField Execution & Retail PerformanceOwn in-store execution across assigned territory, including store visits, merchandising, and new store launches while maintaining TRUEWERK brand standardsMonitor inventory, sell-through, and in-store conditions to identify gaps and drive actions that improve retail performanceGather and share field insights, including customer feedback, product performance, and competitive landscapeRetail Partnerships & Account HealthBuild and maintain strong relationships with store managers and associates to support sell-through and optimize assortment, placement, and overall account performanceCollaborate with retail partners and internal stakeholders to communicate store needs, risks, and opportunitiesBrand Representation, Training & AdvocacyServe as the in-store brand ambassador, engaging customers and associates to drive awareness and product understandingConduct Tech Talks to educate store associates on product features, benefits, use cases, and brand storyDevelop and grow a network of in-store advocates (Werk Crew Community) to extend brand presence and drive consistent execution 
