The Social Media Consultant is responsible for cultivating and maintaining a strong partnership with customers, both internal and external, promoting superior service in Social Media activity. As part of the Brand & Digital team, this role is responsible for overarching strategy, planning, and execution of deliverables, and other key performance indicators on behalf of our clients. This role acts as a champion for our client brands and carries the unique messages that will positively impact employment brands forward.    Work location: This position is remote for candidates based in the US only
Work arrangement: Remote
Specific needs: 4+ years in agency, social media, employer brand or relevant experienceResponsibilities
- Social media point of contact and subject matter expert to a portfolio of larger accounts
- Provide thought leadership and information on best practices to clients and internal stakeholders
- Lead and execute the overall Social Media content strategy for accounts
- Generate, edit, publish, and share daily content that builds brand reach, experience, and reputation
- Work with Senior Manager
- Content to regularly update and enhance clients’ social media plans
- Demonstrate professional communication style while representing the online brand identity of the client
- Set up and optimize company pages within each platform to support client’s critical needs
- Create editorial calendars and syndication schedules to drive top content performance
- Copywriting for social media content across all social channels
- Partners with design team to create rich media content
- Assist with prooing content calendars developed by Social Media Specialists and Consultants
- Lead key areas of social media service offerings, including social media advertising, analytics/reporting, implementation, and reputation management
- Mentor Social Media Specialists on content writing, reviewing, and reporting
- Continuously improve by capturing and analyzing the appropriate data, insights, and best practices
- Monitor and report on results of social advertising, including trends, opportunities, risk factors and strategic recommendations
- Educate colleagues and clients on social media trends and updates via presentations and articles
- Partner with Brand & Digital teams on client activations, campaigns, projects, and toolkits.
- Work closely with third party vendors to enhance social media offerings and best practices
- Other duties as assigned
