The purpose of the North Eastern Senior Regional Sales Manager is to grow and develop total Country Fresh sales for the convenience channel, working with our sales team, brokers, and national convenience distributors. You will develop detailed strategic sales plans for the channel, with an opportunity to expand our distribution. Strong emphasis on planning, forecasting, building customer specific programs and penetrating multiple levels of customer organizations.Specifically, you will:Develop multi-year plans for convenience business opportunities focused on expanding Country Fresh presence in existing outlets and gaining new distribution in new outlets.Develop the revenue and trade strategy for national distributors with a significant focus on growing the business.Manage trade spend to drive profitability, leading the team to track and manage promotions.Develops existing customer relationships and cultivates new customer relationships through fact-based industry and category insights.Manage broker network and conduct trainings as needed.Collaborate with internal functions to develop customer specific programs/items/POS to build the business.Accountable for the development and accuracy of sales forecast to drive production planning.Provide business updates to Senior Leaders on sales results/opportunities.Sales Force CRM tool entry to manage contacts and correspondence.Improves processes, procedures, and efficiencies related to customer business, supply chain and service.Travels to plant in Wausau, WI on needed basis to meet with management and the Sales team.
