Commercial Spirits Specialist- Jackson Hole, WY

Commercial Spirits Specialist- Jackson Hole, WY

11 Mar 2025
Wyoming, Jackson, 83001 Jackson USA

Commercial Spirits Specialist- Jackson Hole, WY

This is a field-based role based in Jackson Hole, WY, that is responsible for the commercial growth and success of a portfolio of spirits brands within a pre-defined territory.  Each territory will skew heavily to the on premise (approximately 80% of time) with the balance being prioritized to the off premise.   The role will be connected to the local sales network, and will work to build and leverage trade relationships while driving brand and educational opportunities with customers.You will be directed by key performance indicators put in place against on and off premise goals and measured against those same outcomes: incremental on premise and off premise retail activity, incremental sales performance by on premise accounts and retail store and share gains versus the competitive set.Key Deliverables:You will be responsible for the commercial performance of Client’s brands in a targeted set of on and off premise accounts. These accounts will be chosen for their strategic consumer and customer importance and will be organized into a journey plan.  You will analyze the total territory and each account to determine the priority selling, promotional, educational, experiential, and merchandising opportunities.You will engage customers to plan, design, and execute activities that will support sales growth within their perspective channel. These activities will include but are not limited to:Plan, track, and implement brand and portfolio engagement using performance data (volume, menu growth/share, activities) provided by agency and clientDrive brand presence, performance and advocacy in select on-premise accounts using strategic engagement activities and business-focused solutionsSpotting activation, store promotional, and display opportunities and proposing Client brands as the solution to customers – activating against those opportunities quickly & efficiently. Install and maintain appropriate point-of-sale/ printed materials within accounts that are clean and currentBuilding impactful displays (in and out of section) to stop/engage and convert shoppers – leveraging Client approved and local compliant brand assets to drive physical availability and consistent brand messaging.Planning, booking, and deploying in store and at bar consumer experiences – bottle engraving, gifting services, education events etc. In-line with an agreed national/regional or local planRoutinely surveying outlets using specific photo capture software and submitting those surveys on time and in full.Work with Master Educator to develop industry-forward educational content to share with on premise and off premise audiencesImpart brand history, production, taste profile, cocktail, and bar operations knowledge to clients, trade, and consumersMaintain open communication with Client & Agency stakeholders and support resourcesCollaborate closely with local Client stakeholders and sales partner to collaborate on goals and objectives and ensure proper product inventory and proactively manage OOS issuesComplete accurate and timely management of agency initiatives including:Budget and expense management All reporting responsibilitiesTracking and management of performance data using agency-appointed platformsParticipation in all internal training initiatives Point of Sale, asset and warehouse management Maintain all legal and marketing code guidelinesYou will be evaluated on your ability to positively impact Client portfolio brand performance in the stores that make up your journey plan.This evaluation will be focused on:Menu presence growth (exceeding goals) in on-premise accounts within territoryDelivery of program activities within the on-premise environmentYear on Year depletions (sales to) and sales out (to consumers/shoppers) as reported by depletion reporting and syndicated (NABCA) sales out data.Share of category growth – are Client brands winning, losing share of their respective categoriesHigh rate of added value across territory (going over and above with our client partnership in the field)Year on Year promotional or featured activity – are Client brands gaining a share of in store activity as measured by ad track, numerator, or other reporting toolsHigh rate of positive feedback from attendees of education seminarsThe physical demands of this role require the following: Bending, squatting, crouching and reaching, climbing, kneeling, and stooping including to arrange and display point of saleFrequent lifting and moving cases of product and other objects of 50 pounds or moreThe above is not a complete listing of all miscellaneous, incidental, or similar duties which may be required from day to day. 

Job Details

  • ID
    JC53618092
  • State
  • City
  • Job type
    Full-time
  • Salary
    N/A
  • Hiring Company
    Inspira Marketing
  • Date
    2025-03-11
  • Deadline
    2025-05-10
  • Category

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