Marketing Specialist

Job Summary

Under the direction of the Library Director, this position will help to craft and implement a marketing plan for the Albany County Public Library. ACPL has recently established a new mission and vision statement and is working on finalizing a 5-year strategic plan. A key component of that plan is developing more coherent messaging that ensures the community knows who we are, what we do, and why we do it. Because we are a small organization, this position will balance between supporting big picture planning and day-to-day communication needs.

Duties and Responsibilities

Marketing and Graphic Design

• Design marketing materials including: brochures, newsletters, fliers, bookmarks, etc.
• Work with library departments to create promotional materials for special events and resources; review all promotional materials.
• Collect information about library events and services to distribute throughout the community and state.
• Create, implement, evaluate and update the library’s marketing/public relations plan and style guide on an annual basis in coordination with library administration
• Work with library administration to develop and keep current a communication plan for alerting staff and public to library changes; planned and immediate closures; or emergencies.
• Serve as media contact; coordinate and encourage media coverage for special events
• In coordination with the Meeting Room Specialist, coordinate the creation of promotional materials and plans to increase public awareness and use of the ACPL meeting rooms.

Website and Social Media

• Manage day-to-day posting to Facebook and Instagram accounts. Coordinate with other staff as necessary.
• Serve as the primary responder to Facebook and other social media messenger queries.
• Oversee website: provide direction on overall appearance, create website content, provide guidance and feedback on content created by other staff members
• Manage library blog and work with other library staff in writing and publishing blog entries.

Other

• Assist in crafting and implementing flagship events for the library (e.g. summer reading kickoff, keynote author events, etc.)
• Participate in library meetings and committees; attend continuing education training; seek opportunities to learn new things; keep skills up-to-date, growing, and follow current library trends.
• Represent the library at community events such as parades, Farmer’s Markets, etc.
• May provide support to the Friends of the Library and the ACPL Foundation with the development of marketing and promotional materials.

Preferred Qualifications

• High School Degree, with some college or college degree preferred
• Experience with customer service and event planning
• Experience creating marketing materials
• Experience developing an overarching marketing plan and style guides
• Experience with Canva

Other Requirements

• Required background check for final candidate.
• Expected to work 20 hours per week. Some weekend and evening hours may be required, including support for special library events.

Salary & Benefits

Wage: $15 - $18.50 per hour

Hours: 20 hours per week, flexible schedule, partial remote work available

Leave: Sick, vacation, and holiday leave provided

Disclaimer

The above statements are intended to describe the general nature and level of work performed by employees assigned to this position. It is not designed to contain or be interpreted as a comprehensive list of all duties, responsibilities, and qualifications. ACPL reserves the right to amend and change responsibilities to meet business and organizational needs as necessary.

Albany County Public Library provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, or disability. In addition to federal law requirements, ACPL complies with applicable state and local laws governing nondiscrimination in employment. This applies to all terms and conditions of employment.