The Digital Marketing Manager at Daxko will sit on Daxko’s Online Marketing team and will be responsible for managing and continuously optimizing our websites and digital marketing campaigns to ensure maximum lead generation and organic growth. This position will collaborate closely with campaign managers, product marketers, SEO Specialists, designers, developers, and paid media teams to develop and execute strategies that drive performance and deliver measurable results. You will also:Lead and implement SEO strategies across multiple brands, focusing on technical SEO, content optimization, and voice search to drive organic traffic and improve rankings. Develop and oversee CRO strategies to optimize conversion rates across websites and digital campaigns Monitor and optimize campaign performance metrics using tools like Google Analytics, Marin, and platform-specific analytics. Integrate analytics platforms with business operations software to create comprehensive reports that demonstrate the impact of digital marketing initiatives on business outcomes. Plan, execute, and analyze A/B testing campaigns to validate hypotheses and continually improve website and marketing performance. Collaborate with cross-functional teams to align SEO and CRO efforts with broader marketing strategies and brand goals. Drive content optimization efforts by leveraging AI and machine learning tools to analyze and enhance existing content for better user engagement and search engine performance. Maintain and enhance local SEO strategies, ensuring strong visibility for regional and location-based searches. Communicate regularly with stakeholders, providing actionable insights and recommendations based on campaign performance and SEO/CRO data. Stay informed on the latest digital marketing trends and technologies, implementing innovative solutions to stay ahead in SEO and CRO practices. 
