Marketing Specialist at an Industrial Manufacturer

Marketing Specialist at an Industrial Manufacturer

20 Sep 2024
Arizona, Phoenix, 85001 Phoenix USA

Marketing Specialist at an Industrial Manufacturer

Capital Weld Cleaners has been manufacturing and selling industrial products since 2008. Producing high quality products for the metal fabrication industry.

www.capitalweldcleaners.com

Our sister company is a different product line that sells high-end products direct to consumers and would be heavily involved with this product line.

www.olsonform.com

Job Description:

We are looking for a competent Marketing Specialist to be in charge of the company's marketing campaigns. This primarily involves developing and implementing strategies to strengthen the company’s market presence and help it find new opportunities to generate leads for our nationwide rep network.

The ideal candidate will be an experienced professional with a passion for the job, able to employ unique marketing techniques. He/She will be a skilled marketing strategist and able to drive creativity and enthusiasm in others.

The goal is to increase the company’s market share and maximize revenues in order to thrive against competitors.

Responsibilities

Design and implement comprehensive marketing strategies to create awareness of the company’s business activities.

Work with graphic designers, web developers and photographers to promote new products, create new media, add new content to the websites, create content and create advertising campaigns.

Produce ideas for promotional events or activities and organize them efficiently

Plan and execute campaigns for corporate promotion, launching of new product lines etc.

Monitor progress and submit performance reports.

Responsible for producing valuable content for the company’s online presence, editorial design and organizing the company’s publications.

Conduct general market research to keep on top of trends and competitor’s marketing movements.

Control budgets and allocate resources amongst projects.

Direct external company managing google adwords and FB campaigns.

Requirements and skills

Proven experience as Marketing Director

Excellent leadership and organizing skills

Analytical and creative thinking

Sound communication and interpersonal skills

Up to speed with current and online marketing techniques and best practices

Thorough knowledge of web analytics (e.g. Google Analytics, Facebook, etc.) and Google Adwords.

This position is preferred to be full-time but part-time is also an option along with a hybrid in-person/at-home schedule.

We are the only manufacturer in this field that is proudly made in the USA and are looking to continue to expand our market share. Looking for the right person that will take initiative and help us get to the next level.

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