We are seeking a Product Manager to own the In-Store Digital Media product—Vestcom's in-store retail media platform that enables brands to reach shoppers at the shelf edge through electronic displays. This role is responsible for driving retailer adoption, brand demand, and the operational capabilities required to scale a two-sided media network.The ideal candidate has experience with digital retail media, advertising technology, or marketplace products and thrives in ambiguous environments where the right answer isn't obvious. You will work directly with retailers and brands to understand their needs, design experiments to validate product hypotheses, and partner closely with engineering and design to build solutions that drive measurable business outcomes.Key Areas of ResponsibilityRetailer Success & ExpansionOwn the retailer product experience from pilot launch through full deployment, ensuring each partner expands beyond initial pilot storesDevelop and refine the operations playbook for device logistics, network uptime, and store-level supportBuild the business case tools and ROI frameworks that help retailers justify expansion investments in their in store digital media Partner with the commercial team to help drive client adoption of new products Brand Demand & Campaign PerformanceDrive brand adoption by ensuring the platform delivers measurable campaign performance and clear attributionOwn impression fill rate and campaign automation capabilities to support scaling from dozens to hundreds of brandsPartner with account management to understand brand needs and translate them into product improvements Customer Discovery & Product StrategyConduct ongoing customer research with retailers, brands, and store operations teams to identify problems and opportunitiesDesign and run experiments to validate product hypotheses before committing engineering resourcesDefine product roadmap based on evidence from customer discovery, competitive analysis, and business prioritiesMake prioritization decisions that balance retailer needs, brand requirements, and operational scalability Cross-Functional CollaborationPartner with engineering and design as part of an integrated product team, collaborating on solutions rather than handing off requirementsWork with sales on retailer pipeline, pricing strategy, and deal supportCoordinate with account management on brand onboarding, campaign execution, and retentionCollaborate with data science on measurement methodology and attribution capabilities
