You will assist on key accounts within the agency delivering strategic and tactical counsel and spearheading best practices in program management with the agency team and with current and future clients. They must be experienced in executing integrated digital marketing campaigns and able to also contribute to earned media to maximize campaigns’ effectiveness across any/all touchpoints. You must be able to support existing client relationships and an up-to-date knowledge of social, influencer and experiential marketing best practices and trends to the table to elicit innovative work product. We’re looking for an outgoing, strategic, socially-led Account Director who is equal parts “creative suit” and operational leader. You will own a portfolio of client relationships, lead integrated teams, and drive growth by uncovering opportunities in the client’s business. You do not wait for projects to be assigned. You lean in, ask sharp questions, bring solutions, and build momentum toward great work, especially in high-stakes, high-pressure moments. Client Leadership and PartnershipServe as the primary day-to-day senior lead for clients, owning trust, satisfaction, and performance.Build deep knowledge of the client’s business, competitive landscape, and category dynamics to proactively identify opportunities.Lead regular client meetings, check-ins, and presentations to align on priorities, performance, and next moves.Bring strategic guidance and clear recommendations that move work forward and strengthen the partnership.Strategy, Briefing, and Creative ExcellencePartner with strategy to turn business problems into insightful creative briefs and clear communication briefs.Lead the development of campaign plans that define objectives, target audiences, messaging, and KPIs.Review creative and channel plans (social, digital, integrated) with strong point of view and high standards.Effectively present and sell work, building excitement and confidence with client stakeholders.Account Growth and New BusinessOwn account growth, identifying upsell and cross-sell opportunities that create value for the client and expand the partnership.Collaborate with business development to support pitches and win new clients.Lead or contribute to proposals, scopes, and presentations that clearly communicate GU’s capabilities and approach.Team Leadership and DeliveryLead and mentor account team members, setting clear expectations and enabling high performance.Partner with cross-functional leaders (creative, media, analytics, production) to deliver seamless execution.Drive projects forward with strong process, clear communication, and proactive problem solving.Ensure deadlines, budgets, and quality standards are met, escalating risks early and managing change effectively.Financial StewardshipManage account financials, including scope, budget tracking, forecasting, and profitability.Oversee invoicing accuracy, budget pacing, and financial reporting for assigned accounts.Own the P&L mindset on your business, balancing ambition with discipline.What Success Looks LikeClients see you as a trusted leader who makes their business better.Internal teams feel clear, supported, and inspired to do their best work.Work moves faster because you create alignment and remove friction.The account grows because you consistently uncover and convert opportunities.GU delivers culture-shaping creativity that also delivers measurable outcomes.
