Are you passionate about digital advertising and looking to make an impact in a fast-paced, results-driven environment? Join our team as a Digital Ads PPC Specialist and take the lead on creating and managing dynamic paid search strategies!
ABOUT THE COMPANY
We are the leading manufacturer, distributor, exporter and wholesaler of premium food brands and consumer products supported by award winning customer support. We provide individuals (B2C) and companies (B2B) with products and services they want. We believe that all of our customers deserve the highest level of service, and we are committed to providing just that.
Since 2016, our company has built new brands, launched new food products, on-boarded new distribution partners and connected our products with new wholesalers, retailers, distributors, buyers, and sellers - and still searching for more! Collectively, our group of global brands have shipped over 5,000,000+ products worldwide.
ABOUT THE JOB
The Digital Ads PPC (Pay Per Click) Specialist will be an integral part of our eCommerce and marketing team, responsible for planning, executing, and optimizing our PPC advertising campaigns across multiple platforms including Amazon Ads, Google Ads, and Social Media. This role involves working closely with our graphics department and advertising agency to create compelling ads, managing budgets, and analyzing data to drive decision-making. This position will report to the SEO Manager.
Our ideal candidate is someone that is driven and passionate about digital internet marketing and digital advertising. The candidate MUST have specific expertise in managing and creating PPC ad campaigns (Search Engine Marketing, Paid Search, and Paid Social) for online retail eCommerce stores. This position would focus heavily on Google Ads (PPC), Facebook/Instagram Ads (PPC), and Amazon PPC Ad campaigns. Additionally, there will be some minimal focus on Pinterest Ad campaigns, Etsy Ad campaigns and/ or Walmart Ad campaigns! Although PPC experience is required for the position; PPC strategy build outs, PPC tactical hacks, and PPC software, along with module training will be provided on site. We would provide training to this individual on our company’s products, shipping services offered, and software training so the candidate is effective in communicating with our customers about aspects of our brand and products. A PPC marketing specialist is a digital marketer that specializes in the art of paid marketing.
Do not apply if you are looking for freelance work, remote work, and/ or consulting work.
WHAT YOU'LL DO:
✅ Develop and Implement: Create and launch effective PPC campaigns on platforms like Google AdWords, Facebook/IG, Amazon, and Bing.
✅ Optimize Performance: Monitor budgets, adjust bids, and track KPIs to maximize ROI.
✅ Data-Driven Decisions: Use analytics tools such as Google Analytics, Tableau, and WebTrends to assess performance and identify areas of improvement.
✅ Creative Campaigns: Write concise, engaging ad copy and develop new campaigns across multiple channels.
✅ Strategic Collaboration: Maintain partnerships with ad platforms and vendors while staying up-to-date on the latest PPC and SEM trends.
✅ Risk Management: Identify and mitigate risks related to click fraud.
✅ Reporting and Analysis: Create clear, insightful reports and dashboards to share with management.
WHAT WE'RE LOOKING FOR:
Bachelor's Degree in Marketing, Business Administration, or related field
AdWords Certification preferred
3-5 years of PPC experience, preferably in eCommerce
Proficient in ad management tools (AdWords) and analytics tools (Google Analytics, Tableau, WebTrends)
Understanding of HTML and XML is a plus
Proficient in MS Office, especially Excel
Strong analytical thinking and excellent communication skills
Motivated, efficient, and ready to hit the ground running
THE PERKS!
401K
Health Insurance
Vision Insurance
Dental Insurance
Life Insurance
Human Resources on Site
Growth Opportunities: Sharpen your skills and expand your career with us.
Pay: $20.00-$22.00 an hour
Application Process: Please send your resume and cover letter.
