In an ever-changing digital marketing landscape, you’ll need to constantly adapt and evolve to thrive in this position. You’re a creative thinker with a wealth of knowledge in paid social campaigns, the e-commerce industry, and more specifically, the fashion, jewelry, and beauty space. When posed with a creative challenge, you use a combination of historical data, current e-commerce/industry trends, & creative problem solving to develop winning strategies that impact your client's growth and ROI in their ad account. This is a client facing role in where you will need to effectively communicate analysis, interpretation and appropriate action plans with your accounts. This is a fully remote position.Duties And Responsibilities: Strategically plan paid social advertising campaigns and effectively communicate a clear hypothesis and objective to both your team and clientsUsing Meta/Pinterest Ads Manager, Motion, Google Analytics, Shopify, etc., analyze historical creative performance and use this data to conceptualize new ad creativesClearly communicate with your designer how to successfully execute on your creative brief and bring the vision to life Manage client budgets and conduct quarterly budget analyses to determine what spend is required to reach the client's overall revenue targetsCombine data analysis and feedback from clients to develop strategic plans and tactical recommendations for targeting, messaging and optimizing campaigns to meet KPIsContinually tweak and optimize campaign creative, copy, audiences, and buying tactics to create the best possible outcome for the clientConduct multivariate tests in order to determine the best performing creative and target audiences for your campaignsInvestigate account performance and constantly adapt strategy based on statistical outcomes in your accountsHave full awareness of your ad accounts’ performance and spend pacingWork closely with the Email Marketing and Paid Search teams to plan omnichannel creative campaignsStay on top of industry trends in e-commerce and the fashion, jewelry, and beauty spaceProvide high quality and insightful reports for all clients on a monthly basisLead monthly client meetings and clearly communicate with clients the results and our strategy moving forward
