The Senior Growth Architect supports demand generation across a focused portfolio of Nemetschek's divisional brands. Working closely with Sales & Marketing leadership across brands, this role translates overall demand strategy, priorities, and standards into brand-specific growth plans and hands-on execution.  About the Role: Partner with the Principal Growth Architect and assigned brand teams to translate demand strategy, priorities, and standards into actionable growth plans tailored to each brand and their goals.  Plan, launch, optimize, and analyze demand generation initiatives across relevant channels alongside functional leads, including but not limited to paid media (e.g., SEM, paid social, email, web, display), lifecycle marketing (e.g., nurture programs, expansion motions), and targeted plays (e.g., ABM, market expansion) Define, run, analyze, and optimize A/B, multivariate, and matched-market tests to maximize performance and scale potential. Serve as the day-to-day demand-generation partner for assigned brands and coordinate with brand marketing, Product Marketing, Sales, Customer Success, agencies, and shared marketing teams to align activity with business objectives and lead follow-up. Turn campaign, funnel, customer, and market insights into clear actions and recommendations; surface material opportunities, risks, and resource needs to the Principal Growth Architect, VP of Demand Gen, and brand leadership. Measure and report performance by channel and tactic using shared KPIs, including pipeline contribution, conversion, CAC, ROI, retention, and LTV. Guide delivery across internal specialists, agencies, vendors, and shared-service partners while directly completing priority work where needed. Document and share effective tactics, insights, and repeatable practices across assigned brands and the broader demand-generation organization.  
