The Bar None Auction (BNA) Digital Marketer is responsible for developing, maintaining and tracking BNA’s digital online properties to maximize sales and increase brand awareness across multiple channels.
Essential Duties of position include:
- Develop, execute and optimize digital content across multiple platforms to increase brand awareness, create engagement, drive product sales and build customer loyalty.
- Heavy equipment auction item advertising, to be used in multiple vehicles such as Social Media paid (PPC) and organic ads and posts, 3rd-party digital and traditional marketplaces, and email "eBlast" campaigns.
- SEO competitor analysis and use of crawling tools to assist in ongoing technical analysis of BNA website.
Improve SEO rankings through on-page & off-page strategy including keyword research, SEO optimized website content, etc.
- Capture, process, and edit video for social media posts.
- Measure, report and analyze KPI performance across all digital channels and create & maintain digital marketing dashboards.
- Other duties as assigned.
Requirements:
- 3-5 years of experience, or relevant and applicable education, in digital marketing, using Adobe Premier, After Effects, Photoshop, Illustrator, etc. and properly formatting that content across various media.
- Hands-on experience in SEO, PPC and growing social media accounts across multiple platforms.
- Knowledge & experience in creating ad campaigns for paid search, paid social, and other 3rd-party marketplaces.
- Experience with WordPress, MailChimp required.
- Experience with Google Analytics and SEO tools like SEMRush preferred.
Job Type: Full-time
Salary: $25.00 - $35.00 per hour
Expected hours: 40 per week
Benefits:
- 401(k) matching
- Dental insurance
- Health insurance
- Health savings account
- Paid time off
- Retirement plan
- Vision insurance
Schedule:
- 8 hour shift
- Monday to Friday
- Ability to Commute: Sacramento, CA 95826 (Required)
- Work Location: In-office
