The Bar None Auction (BNA) Digital Marketing Specialist is responsible for developing, maintaining and tracking BNA’s digital online properties to maximize sales and increase brand awareness across multiple channels.
Essential duties of position include:
Develop, execute and optimize digital content across multiple platforms to increase brand awareness, create engagement, drive product sales and build customer loyalty.
Manage, organize, edit, and produce digital content for auction item advertising, to be used in multiple vehicles such as social media channels and 3rd-party marketplaces.
SEO competitor analysis and use of crawling tools to assist in ongoing technical analysis of BNA website.
Improve SEO rankings through on-page & off-page strategy including keyword research, SEO optimized website content, etc.
Measure, report and analyze KPI performance across all digital channels and create & maintain digital marketing dashboards.
Other duties as assigned.
Requirements:
3-5 years of experience in digital marketing, using Adobe Premier, After Effects, Photoshop, Illustrator, etc. and properly formatting that content across various media.
Hands-on experience in SEO, PPC and growing social media accounts across multiple platforms.
Knowledge & experience in creating ad campaigns for paid search, paid social, and other 3rd-party marketplaces.
Experience with WordPress, MailChimp required.
Experience with Google Analytics and SEO tools like SEMRush preferred.
Job information:
Expected hours: 40 per week
8-hour shift
Monday to Friday
Work location: In person
Benefits:
401(k) matching
Dental insurance
Health insurance
Health savings account
Retirement plan
Vision insurance
