A Junior Social Media Specialist for our supplement brand will have a primary focus on Facebook, YouTube, SEO, editing text for VSL (video sales letters) and newsletters on Klaviyo. You will play a pivotal role in our office of about 11 people. Total company size is about 55 people. You will work with great teams and have lots of fun.
We are located in Chula Vista, only 15 min from down town San Diego and not far from the border. You will work on location with a group of great people, we will provide tainting on essential tasks, including some amazing AI tools.
Below is a detailed job description for the position:
Key Responsibilities:
Facebook Page Management: Develop and implement a comprehensive strategy for the company's Facebook page, including content creation, scheduling, and monitoring. Stay updated with Facebook's algorithms and features to maximize reach and engagement
Newsletter Campaigns: Plan and execute email newsletter campaigns that align with the company's marketing goals. This includes content creation, design, segmentation, A/B testing, and analysis of campaign performance.
Content Creation: Produce engaging and relevant content for both Facebook and newsletters. This involves writing posts, articles, and designing visuals or graphics that resonate with the target audience.
Audience Engagement: Actively engage with the community on Facebook by responding to comments, messages, and reviews. Utilize newsletters to foster a direct relationship with subscribers, encouraging feedback and participation.
Analytics and Reporting: Use analytics tools to track and analyze the performance of Facebook activities and newsletter campaigns. Generate reports highlighting key metrics such as engagement rates, conversion rates, subscriber growth, and ROI.
Collaboration: Work closely with other marketing team members to ensure a cohesive and integrated approach across all digital marketing channels. Collaborate on cross-promotional efforts and content sharing.
Skills and Qualifications:
Proven experience managing a Facebook page and running successful newsletter campaigns, with a portfolio of past work.
Strong content creation and writing skills, with an ability to produce compelling and grammatically clean copy.
Experience with Facebook Business Manager, email marketing platforms (e.g., Mailchimp, Constant Contact), and basic graphic design tools (e.g., Canva, Adobe Creative Suite).
Knowledge of Facebook advertising and ability to create targeted ad campaigns.
Familiarity with email marketing best practices, including segmentation, personalization.
Analytical skills to interpret data and make data-driven decisions for future strategies.
Bachelor's degree in Marketing, Communications, or related field preferred.
Personal Attributes:
Creativity and an eye for design to create visually appealing newsletter layouts and Facebook posts.
Excellent organizational skills to manage content calendars and meet deadlines.
Strong communication skills for engaging with the online community and collaborating with team members.
Adaptability to stay current with evolving digital trends and platform updates.
