A combines aspects of both a Marketing Representative and a Marketing Manager.
A Marketing Manager oversees and strategizes campaigns, while a representative executes them. Therefore, this hybrid role involves not only hands-on execution but also some level of supervision, strategy, and management of marketing initiatives.
duties and responsibilities
Campaign management: Planning, designing, implementing, and monitoring marketing campaigns, which could include a mix of digital, social media, and traditional methods.
Team leadership: Directly leading and training a team of marketing representatives or associates, and overseeing their daily activities.
Strategic planning: Developing marketing strategies and plans, in collaboration with other departments or senior leadership.
Budget and resource management: Overseeing marketing budgets, negotiating contracts, and ensuring projects stay on track.
Performance analysis: Tracking and analyzing campaign performance metrics, such as website traffic and conversion rates, to report on successes and failures and make adjustments.
Client and stakeholder relations: Meeting and strategizing with clients, and acting as a point of contact for internal and external partners.
Market research: Conducting and analyzing market research to identify new opportunities and understand customer needs.
Skills and qualifications
Strong communication and interpersonal skills to work with various stakeholders.
Project management and organizational skills to handle multiple campaigns and tasks.
Proficiency in marketing analytics and web/social media platforms.
Creative and strategic thinking to develop effective campaigns.
Leadership and team-building abilities.
Experience in digital marketing, content marketing, and event planning is often required.
A bachelor's degree/ college student in marketing, business, or a related field is often a prerequisite, as is some prior experience.
